IKASI

IKASI is a SaaS startup company that delivers custom, machine learning based predictive models to business and marketing professionals. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics, Machine Learning and Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

IKASI is based in San Francisco, California and around since 2013. Their site is ikasi.ai.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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