Icon

ICON is a company that partners with known restaurants to establish new marketing campaigns. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising and Food and Beverage. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Icon is based in Chicago, Illinois and around since 2009. Their site is icon.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

The facts above come from public company records. The score will come from people like you. Used Icon? Rate it.