Hitpath

Hitpath provides performance marketing and data tracking software for advertisers and affiliate ad networks. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Ad Network, Advertising, Analytics and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Hitpath is based in New Orleans, Louisiana and around since 2005. More on hitpath.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

Nobody has reviewed Hitpath on Revaw yet. If you use it, your rating goes first, and it takes about twenty seconds.