HexWar Games

Digital board and wargame developers and publishers. That is the short version of HexWar Games. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Marketing, News, Publishing and Robotics, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

HexWar Games is based in Elgin, Illinois and founded in 2014. Their site is hexwar.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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