Headway

Headway is a marketing powered by technology company that delivers right message, to the right audience, at the right time. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, App Marketing, Brand Marketing, Digital Media and Mobile Advertising. As a mid-sized product team themselves (201 to 500 people), they tend to serve customers of a similar scale best.

Headway is based in Los Angeles, California and founded in 2010. More on headwaydigital.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Headway, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.