Harbinger Bay

Harbinger Bay helps advertisers and publishers with an audience targeting and yield monetization program based on the latest technology. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Harbinger Bay is based in New York, New York and founded in 2015. You can read more at harbingerbay.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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