Grouparoo

Grouparoo is an open-source customer data framework built to easily sync data from the data warehouse to all the 3rd-party tools. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Analytics, Data Integration, Developer Platform, Developer Tools and Marketing. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Grouparoo is based in Menlo Park, California. You can read more at grouparoo.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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