Grok + Banter

Grok + Banter is a patent pending system that serves as an ad tech company in the Internet of Things and big data space. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Analytics and Marketing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Grok + Banter is based in New Orleans, Louisiana and founded in 2013. More on grokandbanter.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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