Gravity

Here is Gravity in plain terms. Our mission is to personalize the web. We specifically focus on content personalization, surfacing the best organic and native ad content. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Artificial Intelligence (AI), Content and Personalization, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Gravity is based in Santa Monica, California and founded in 2009. More on gravity.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Gravity, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.