Granular

Granular is specialize in ongoing management of your Pay-Per-Click (PPC) accounts. Put simply, it is about building software for you when nothing off the shelf fits.

The natural audience is companies with a specific process to automate. Related areas on their profile: Financial Services. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Granular is based in Milwaukee, Wisconsin and founded in 2014. Their site is granularmarketing.com.

Things worth asking about: portfolio relevance, who owns the code, and how they handle changes. Get the renewal terms in writing before the first invoice.

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