goolara

Goolara specializes in making digital marketing software designed with the professional marketer in mind. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Ad Network, Advertising and Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

goolara is based in Moraga, California. More on goolara.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

Nobody has reviewed goolara on Revaw yet. If you use it, your rating goes first, and it takes about twenty seconds.