GeoSwap

GeoSwap is a geobehavioral data management suite that enables data management platforms (DMP) and demand side advertising platforms (DSP). Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising and Data Management, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

GeoSwap is based in Newark, Delaware. Their site is geoswap.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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