Genuiniti

Genuiniti offers mobile apps that help consumers distinguish authentic products from counterfeits. In practice that means building software for you when nothing off the shelf fits.

It makes the most sense for companies with a specific process to automate. They also list Fraud Detection, so expect those to show up in the feature set. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Genuiniti is based in Irvine, California. More on genuiniti.com.

Things worth asking about: portfolio relevance, who owns the code, and how they handle changes. Ask for a trial on your own data, not a canned demo.

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