General Cybernetics

General Cybernetics is creating user experiences that exemplify conversation at work for both consumer and enterprise software applications. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising, Consumer and Publishing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

General Cybernetics is based in New York, New York and founded in 2012. You can read more at generalcybernetics.net.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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