GenAlpha

GenAlpha, a provider of software and services for original equipment manufacturers. In practice that means building software for you when nothing off the shelf fits.

The natural audience is companies with a specific process to automate. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

GenAlpha is based in Brookfield, Wisconsin. More on genalpha.com.

Our checklist for this category: portfolio relevance, who owns the code, and how they handle changes. A short pilot with your real data tells you more than any demo.

If you have worked with GenAlpha, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.