Gapp Group

Gapp Group is a global, technology-centered company specializing in designing B2B, Employee, and B2C incentive and ecommerce programs. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Business Travel, E-Commerce, Loyalty Programs and Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Gapp Group is based in Hollywood, Florida and founded in 2016. Their site is gappgroup.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with Gapp Group, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.