G2

G2 operates a software marketplace for business organizations to research, buy, and manage their software and services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. Related areas on their profile: Business Intelligence, Consumer Reviews, Marketing Automation and Marketplace. They are a large team, 501 to 1,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

G2 is based in Chicago, Illinois and around since 2012. Their site is g2.com.

Before you commit, look at who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used G2? Rate it.