FullStory

FullStory develops a digital experience intelligence platform designed to capture customer experience data. Put simply, it is about keeping every contact, deal and follow-up in one place so nothing slips.

It makes the most sense for sales teams and founders who are tired of spreadsheets. They also list Analytics, Business Intelligence and CRM, so expect those to show up in the feature set. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

FullStory is based in Atlanta, Georgia and founded in 2014. More on fullstory.com.

Before you commit, look at pipeline stages, email sync, mobile app, and what reporting costs extra. Ask for a trial on your own data, not a canned demo.

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