Full Circle Insights

Full Circle Insights products give marketers full response lifecycle management solutions. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Analytics and Marketing Automation, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Full Circle Insights is based in San Mateo, California. Their site is fullcircleinsights.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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