Foundry

Foundry provides market intelligence, advisory services, and events services. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. Alongside the main category they mention Advertising and Publishing. They are a very large team, 5,000+ people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Foundry is based in Boston, Massachusetts and around since 1964. You can read more at foundryco.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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