FireMatter

Here is FireMatter in plain terms. Marketing, business development and tech scouting services in software, web and mobile. Based in Silicon Valley, with a global outlook. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. They also list Innovation Management, Market Research and Marketing, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

FireMatter is based in Palo Alto, California and founded in 2009. Their site is firematter.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

If you have worked with FireMatter, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.