Fertu

The omnichannel marketing platform purpose-built for healthcare. That is the short version of Fertu. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Health Care and Marketing Automation. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Fertu is based in Cambridge, Massachusetts and around since 2021. More on fertu.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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