Falcon Scaling

Falcon Scaling is a software optimization firm that specializes in integrating and automating CRM and marketing automation platforms. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list CRM and Marketing Automation, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Falcon Scaling is based in New York, New York. Their site is falconscaling.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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