Fabl

Fabl (acquired by Britelite Immersive) is a rich-media web publishing platform for content marketers. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics and Marketing, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Fabl is based in Brooklyn, New York and founded in 2014. More on fabl.co.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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