Extu

Extu is a frontrunner in channel marketing technology. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Marketing and Travel, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Extu is based in Atlanta, Georgia and around since 1994. Their site is incentivesolutions.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

Every review on Revaw shows how it was verified, so if you know Extu well, your review carries weight here.