EverString

EverString is a provider of a cloud-based predictive analytics platform used for companies to identify and engage with customer prospects. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention Marketing and Predictive Analytics. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

EverString is based in San Mateo, California and founded in 2012. Their site is everstring.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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