eTrigue

eTrigue provides marketing automation solutions for B2B marketing organizations. Put simply, it is about keeping every contact, deal and follow-up in one place so nothing slips.

Who is it for? Mostly sales teams and founders who are tired of spreadsheets. Alongside the main category they mention Analytics, CRM, Email Marketing, Lead Generation and Marketing Automation. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

eTrigue is based in San Jose, California and founded in 2011. You can read more at etrigue.com.

Our checklist for this category: pipeline stages, email sync, mobile app, and what reporting costs extra. Ask for a trial on your own data, not a canned demo.

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