etouches

Aventri provides cloud-based software for planning, managing, and analyzing in-person, virtual, and hybrid events. That is the short version of etouches. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Analytics, Cloud Computing, Collaboration, Event Management and Marketing Automation, so expect those to show up in the feature set.

etouches is based in Norwalk, Ohio and founded in 2008. More on aventri.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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