Empirical 360

Empirical 360 is a advertising firm that provides social media marketing, SEO, consulting, web, and software development solutions. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list Advertising and SEO, so expect those to show up in the feature set. As a very small company team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Empirical 360 is based in Oldsmar, Florida. Their site is empirical360.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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