Empathic

Empathic is a marketing agency that offers lead generation, client management, and automation software services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. They also list Lead Generation and Marketing, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Empathic is based in Los Angeles, California. More on goempathic.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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