Effective CPM

Effective CPM works in marketing automation, which is about running multi-step campaigns that react to what people do. They have not published a longer description, so we lean on what their category usually involves.

It makes the most sense for marketing teams with more than one channel. They also list Machine Learning, Marketing and Mobile Apps, so expect those to show up in the feature set.

Effective CPM is based in New York, New York. You can read more at effectivecpm.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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