Dynata
Dynata engages in first-party data and data services
Overview
Dynata engages in first-party data and data services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.
It makes the most sense for small and mid-sized businesses. Alongside the main category they mention Analytics, Business Development, Market Research, Marketing and Test and Measurement. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.
Dynata is based in Plano, Texas and founded in 1999. More on dynata.com.
Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.
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Key features
Business Development
Market Research
Marketing
Company
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