Downstream

Downstream is an enterprise-ready software solution that helps large brands and agencies automate and optimize their advertising campaigns. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. Related areas on their profile: Advertising, Machine Learning, Marketing and SEM. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Downstream is based in Seattle, Washington. Their site is downstreamimpact.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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