Dovetail-The Marketing Database Company

Dovetail provides the marketing database solution necessary for successful data-driven marketing. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Dovetail-The Marketing Database Company is based in Littleton, Colorado and founded in 1997. More on dovetaildatabase.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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