DoubleVerify

DoubleVerify is a software platform that specializes in digital media verification and advertising technology. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Analytics, Brand Marketing and Digital Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

DoubleVerify is based in New York, New York and around since 2000. Their site is doubleverify.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

Every review on Revaw shows how it was verified, so if you know DoubleVerify well, your review carries weight here.