Double A Labs

SaaS, Immersive Ecosystem, Focus Frequency Index (FFI). That is the short version of Double A Labs. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Communities, Content Creators, Marketing and Virtual Workforce. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Double A Labs is based in Austin, Texas and founded in 2021. Their site is doublealabs.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Double A Labs, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.