DemandTec

DemandTec is an optimization app for retailers and companies providing cloud-based price, promotion and merchandizing analytics. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: Analytics, Marketing Automation, Predictive Analytics and Retail Technology. As a very large product team themselves (5,000+ people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

DemandTec is based in San Carlos, California and around since 1999. You can read more at demandtec.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with DemandTec, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.