DealerIQ

DealerIQ is a provider of performance-based sales optimization and customer retention solutions for the retail automotive industry. The job it does: building software for you when nothing off the shelf fits.

Who is it for? Mostly companies with a specific process to automate. Related areas on their profile: Automotive. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

DealerIQ is based in Akron, Ohio. Their site is totalloop.com.

Things worth asking about: portfolio relevance, who owns the code, and how they handle changes. A short pilot with your real data tells you more than any demo.

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