Datorama

Datorama is a marketing intelligence platform that transforms the way marketers optimize their marketing performance. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Big Data and Marketing. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Datorama is based in New York, New York and founded in 2012. You can read more at datorama.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Datorama, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.