Datalogix

Datalogix uses digital media and offline purchasing data to provide analytics and meaningful insights to marketers. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics, Digital Media and Predictive Analytics, so expect those to show up in the feature set. They are a large team, 501 to 1,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Datalogix is based in Westminster, Colorado and around since 2002. You can read more at datalogix.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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