DataLane

DataLane is building the GTM platform for companies selling to local businesses. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Alongside the main category they mention Artificial Intelligence (AI), Developer Tools and Digital Marketing. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

DataLane is based in Chelsea, New York. Their site is datalane.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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