DataGenetics

DataGenetics is a technology consultancy specializing in unlocking the value stored in large databases. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising and Consulting. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

DataGenetics is based in Seattle, Washington. Their site is datagenetics.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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