Data Center Knowledge

Data Center Knowledge provides online daily news and analysis about the data center industry. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics and News, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Data Center Knowledge is based in Lawrenceville, New Jersey and around since 2005. More on datacenterknowledge.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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