Curata

Curata builds software to help content marketers grow leads and revenue. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Analytics, Content and Content Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Curata is based in Boston, Massachusetts and around since 2007. You can read more at curata.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Curata, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.