CuneXus

CuneXus is a marketing automation product. 1-Click Lending for Banks and Credit Unions. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Banking, Big Data, Credit, Direct Marketing and Financial Services. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

CuneXus is based in Santa Rosa, California and founded in 2008. More on cunexusonline.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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