Crayon

Here is Crayon in plain terms. Competitive intelligence platform that enables businesses to see and seize opportunities & create sustainable advantages in their markets. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Analytics, Artificial Intelligence (AI), Business Development, Business Intelligence and Machine Learning. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Crayon is based in Boston, Massachusetts and founded in 2014. Their site is crayon.co.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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