Content Analytics

Content Analytics is an e-commerce optimization platform for brands. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Analytics, Artificial Intelligence (AI), Big Data, Brand Marketing and E-Commerce. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Content Analytics is based in San Francisco, California. More on contentanalyticsinc.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with Content Analytics, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.