Connequity

Connequity is an online platform that creates business opportunities by matching professionals looking for relevant referrals and leads. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Business Intelligence and Marketing Automation, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Connequity is based in San Diego, California. You can read more at connequity.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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