Comprendi

Comprendi helps advertisers harness the power of textual big data to build more effective, hyper targeted campaigns on New Media. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Artificial Intelligence (AI), Big Data and Machine Learning. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Comprendi is based in San Francisco, California and founded in 2013. More on comprendi.net.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Comprendi, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.