Collabor

Collabor offers software that allow companies to inform, interact, educate and engage customers into long-term relationships. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Collaboration and Marketing. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Collabor is based in Marlborough, Massachusetts and around since 2005. More on collabor.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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